Spectrum Dental Lab
Logo | Branding | Site | Packaging | Enviornmental
I was approached by a web agency whose client, Spectrum Dental Lab, needed a refreshed and energised brand as a key part of a full website rebuild. Spectrum Dental Lab is Australia’s leading digital dental laboratory, trusted by dental professionals seeking cutting-edge prosthetic solutions.
The client had a clear vision for their new identity, particularly a logo that would visually represent a dental implant, while being colourful, bold, and distinctive. They wanted to move away from the traditional blues and greys typical of the dental industry and instead explore a vibrant, modern colour palette that would help their brand stand out.
I explored a range of colour palettes, and orange and teal really resonated with the client. As complementary colours, they work beautifully together, creating a striking and balanced look that feels fresh and modern.
The final logo combines the Capitana font with a custom graphic forming an “S” and a dental implant, creating a distinctive mark that reflects precision, innovation, and craftsmanship.
The favicon graphic stands out against the black background, remaining clear, memorable, and impactful in all digital applications.
The relaunched website and refreshed brand create a modern, cohesive identity that is professional, approachable, and user-friendly, reflecting Spectrum Dental Lab’s leadership in digital dental solutions. (Click on image to visit the site)
The core services graphic I created for the website clearly showcases Spectrum Dental Lab’s main offerings in a clear and visually engaging way.
The branding is bold and vibrant, carrying consistently across all product packaging to create a cohesive and eye-catching presence.
The office environment reflects the refreshed brand, combining visuals and colour for a unified experience.