Mercedes-Benz Club NSW
Logo | Branding | Digital | Print | Illustration | Merchandise
I’ve had the pleasure of working with the Mercedes-Benz Club NSW to revitalise their visual identity across merchandise, events, and broader club communications. By modernising designs and ensuring consistency that reflects the club’s prestige and appeals to its diverse membership, I’ve helped create a cohesive and professional brand presence. These efforts have elevated the club’s image, increased member engagement, and contributed to stronger merchandise sales throughout the year.
A clean, illustrative approach was used to celebrate the club’s 50th anniversary, showcasing the evolution of Mercedes-Benz designs from 1972 to 2022.
Examples from the ‘Icon’ T-shirt series I illustrated and created exclusively for the club.
One of the key events I’ve branded for the club.
Celebrating Mercedes car designer Bruno Sacco.
The logo created for the 2026 Mercedes-Benz National Rally in Bathurst.
Sponsorship guide for the 2026 Mercedes-Benz National Rally.