Australian Gold Conference
Logo | Branding | Event | Digital | Print | Social | Merchandise
For the 3-day 2024 Australian Gold Conference in Sydney, the branding was crafted to reflect the significance of Australia's largest precious metals investment event. Bringing together industry leaders, investors, and experts, the conference offers in-depth presentations and valuable networking opportunities while exploring current trends and strategies in gold and silver.
The logo was designed so the "AGC" abbreviation could be used independently as a strong, defined, and recognisable branding mark. Across various assets, golden bokeh lights and gold dust imagery on a dark background delivered a striking, premium look.
Multiple print assets were created for the conference, including a sponsorship brochure, agenda, nametags, lanyards, flyers, and pull-up banners.
A fun, impactful, and targeted social campaign was launched across multiple channels to promote the conference. Key aspects of the 3-day event were highlighted to build anticipation and drive ticket registrations.
Merchandise, including hats and this eye-catching t-shirt design, was created and made available for sale both before and during the event.
Branding of the space also included directional signage, multiple digital screens, and a media wall.