Drovers Dog
Logo | Branding | Environmental | Merchandise
Drovers Dog is an Australian cafe chain based in Amsterdam that serves fresh, Australian-inspired cuisine and brews its own lager, Drovers Grog. The brand aimed to capture a distinctly Australian aesthetic with a unique and recognisable identity.
I was responsible for creating and developing the brand, including hand-drawing the font and illustrating the iconic blue heeler, Australia’s most well-known dog breed. The result was a versatile and distinctive logo and brand identity applied across cafe fitouts, business collateral, and digital channels including social media.
The logo for Drovers Dog restaurant, inspired by the Australian Blue Heeler, uses a hand-illustrated approach that reflects a bespoke, authentic, and truly original dining experience.
The logo and font were applied throughout the fitouts and across customer touchpoints.
An eclectic dining experience that is casual yet stylish, mixing laid-back Australian charm with vibrant local energy.
From outdoor signage to menus, cutlery packaging, and coffee cups...
...every brand element was carefully designed to reflect the visual identity and create a seamless, cohesive experience.
The logo developed for Drovers Grog beer maintains a close cohesion with the core brand.
Drovers Grog branding is featured throughout the venues, from beer taps and glassware to coasters and t-shirts, reinforcing its role as a signature offering and strengthening its connection to the brand.