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    <lastmod>2025-07-09</lastmod>
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    <loc>https://www.deansdesign.com.au/work</loc>
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    <lastmod>2025-11-20</lastmod>
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      <image:title>Work</image:title>
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  <url>
    <loc>https://www.deansdesign.com.au/work/hoytscinemas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
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      <image:title>Work - Hoyts Cinemas</image:title>
      <image:caption>The original logo used prior to the rebrand.</image:caption>
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      <image:title>Work - Hoyts Cinemas</image:title>
      <image:caption>The evolved design highlights the shift from an outdated aesthetic to a modern, confident brand mark.</image:caption>
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      <image:title>Work - Hoyts Cinemas</image:title>
      <image:caption>The refreshed logo delivers a bold, easily recognisable brand identity featuring Hoyts’ iconic red. As a leading brand in Australia and New Zealand, Hoyts maintains a prominent presence across both markets, ensuring strong visibility and immediate recognition among consumers.</image:caption>
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      <image:title>Work - Hoyts Cinemas</image:title>
      <image:caption>The logo features prominently across all marketing assets, including gift cards, candy bar packaging, and other branded materials, ensuring strong brand recognition and a cohesive visual identity.</image:caption>
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      <image:title>Work - Hoyts Cinemas</image:title>
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      <image:title>Work - Hoyts Cinemas</image:title>
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      <image:title>Work - Hoyts Cinemas</image:title>
      <image:caption>Prominently displayed in large format at cinema locations and environmental spaces, the Hoyts logo commands attention and reinforces brand recognition.</image:caption>
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      <image:title>Work - Hoyts Cinemas</image:title>
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      <image:title>Work - Hoyts Cinemas</image:title>
      <image:caption />
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    <loc>https://www.deansdesign.com.au/work/accenture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
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      <image:title>Work - Accenture</image:title>
      <image:caption>The Banking Top 10 Trends global report is an annual publication renowned for its insights into the banking and finance industry.</image:caption>
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      <image:title>Work - Accenture</image:title>
      <image:caption>A colourful, unique, and vibrant design took the content to the next level and turned it into a dynamic, visually compelling report. (Click image to view full version)</image:caption>
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      <image:title>Work - Accenture</image:title>
      <image:caption>The campaign was rolled out across print, online articles, multiple social media channels, and via a dedicated microsite.</image:caption>
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      <image:title>Work - Accenture</image:title>
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    <image:image>
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      <image:title>Work - Accenture</image:title>
      <image:caption>I led storyboard development and managed end-to-end production for the 2023 Top 10 Trends launch video. (Click image to view the video)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/4e3fe27c-a9da-4212-b369-0e5773b8bce2/Portfolio+images_Accenture5.png</image:loc>
      <image:title>Work - Accenture</image:title>
      <image:caption>Developed and executed the creative campaign design for a global consumer study, ensuring cohesive visual storytelling across print, online platforms, social media, and a dedicated microsite.</image:caption>
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    <image:image>
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      <image:title>Work - Accenture</image:title>
      <image:caption>Design layout for the global consumer study. (Click image to view full version)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Accenture</image:title>
      <image:caption>The infographic created as part of the global campaign. (Click image to view full version)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Accenture</image:title>
      <image:caption>Design layout for a global Military Supply Chain research report. (Click image to view full version)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/732ac33e-bcf8-4eee-8597-33153ae8979e/Portfolio+images_Accenture7.png</image:loc>
      <image:title>Work - Accenture</image:title>
      <image:caption>A selection of Accenture report covers I designed featuring a blend of photographic and custom illustrative concept approaches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/27ec1c89-dda9-4ce0-8ec5-13761eb22b24/Portfolio+images_Accenture.png</image:loc>
      <image:title>Work - Accenture</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Accenture</image:title>
      <image:caption>One of the many branded exhibition spaces I worked on. This design was developed for a technology conference in Las Vegas.</image:caption>
    </image:image>
    <image:image>
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  <url>
    <loc>https://www.deansdesign.com.au/work/kyleatinkmp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/e9a6e62e-889a-4db4-96e6-9a634552cc34/Portfolio+images_Tink2.png</image:loc>
      <image:title>Work - Kylea Tink MP</image:title>
      <image:caption>Branding and key assets designed for Kylea Tink’s successful 2022 North Sydney MP campaign. (Click image to view the campaign highlights video.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/714b750f-32fe-456b-85cb-081ee0c48d64/Portfolio+images_Tink5.png</image:loc>
      <image:title>Work - Kylea Tink MP</image:title>
      <image:caption>The North Sydney Community Housing Forum report. (Click image to see the full version)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/98e7742e-f025-4886-90e9-0e4708dd50be/Portfolio+images_Tink6.png</image:loc>
      <image:title>Work - Kylea Tink MP</image:title>
      <image:caption>The North Sydney Childcare Forum report. (Click image to see the full report)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Kylea Tink MP</image:title>
      <image:caption>Here are just a few of the many community newsletters that were produced and distributed throughout the North Sydney electorate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/0664a1e1-6088-400d-889e-a84a2a148666/Portfolio+images_Tink7.png</image:loc>
      <image:title>Work - Kylea Tink MP</image:title>
      <image:caption>Promotional poster designs created for Kylea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/c918f466-d102-458a-8a09-f5732bf9deaa/Portfolio+images_Tink.png</image:loc>
      <image:title>Work - Kylea Tink MP</image:title>
      <image:caption>One of the outdoor campaign posters I designed for Kylea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/927fd2a9-0062-48dc-996d-84b2e2ef0d99/Portfolio+images_Tink3.png</image:loc>
      <image:title>Work - Kylea Tink MP</image:title>
      <image:caption>Branding and event design developed for the Powering to Net Zero initiative in North Sydney.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/812e2f92-671f-4bd1-96bb-f3498dd6ce29/Portfolio+images_Tink44.png</image:loc>
      <image:title>Work - Kylea Tink MP</image:title>
      <image:caption>Branding and event design created for the International Women’s Day Breakfast.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.deansdesign.com.au/work/droversdog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/d5791961-2420-4824-802c-e09bd632093e/Portfolio+images_Drovers2.png</image:loc>
      <image:title>Work - Drovers Dog</image:title>
      <image:caption>The logo for Drovers Dog restaurant, inspired by the Australian Blue Heeler, uses a hand-illustrated approach that reflects a bespoke, authentic, and truly original dining experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/74cee269-263d-4087-b1ee-d305d0bcbb93/Portfolio+images_Drovers2.png</image:loc>
      <image:title>Work - Drovers Dog</image:title>
      <image:caption>The logo and font were applied throughout the fitouts and across customer touchpoints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/32599e79-02e4-4c61-992f-5287a8a9f3c1/Portfolio+images_Drovers5.png</image:loc>
      <image:title>Work - Drovers Dog</image:title>
      <image:caption>An eclectic dining experience that is casual yet stylish, mixing laid-back Australian charm with vibrant local energy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/eb40c435-a3a5-44ba-a071-886b32f35224/Portfolio+images_Drovers4.png</image:loc>
      <image:title>Work - Drovers Dog</image:title>
      <image:caption>From outdoor signage to menus, cutlery packaging, and coffee cups...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/cad698cd-75d3-4619-84da-4414c3b2b482/Portfolio+images_Drovers.png</image:loc>
      <image:title>Work - Drovers Dog</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/ab9e8528-eb03-477d-b91c-d83780038e50/Portfolio+images_Drovers6.png</image:loc>
      <image:title>Work - Drovers Dog</image:title>
      <image:caption>...every brand element was carefully designed to reflect the visual identity and create a seamless, cohesive experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/ed582ed7-9d25-40c9-a1c0-dbbc15acb1b2/Portfolio+images_Drovers3.png</image:loc>
      <image:title>Work - Drovers Dog</image:title>
      <image:caption>The logo developed for Drovers Grog beer maintains a close cohesion with the core brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/1cf2f735-3122-4723-bb11-4e21b0935a56/Portfolio+images_Drovers8.png</image:loc>
      <image:title>Work - Drovers Dog</image:title>
      <image:caption>Drovers Grog branding is featured throughout the venues, from beer taps and glassware to coasters and t-shirts, reinforcing its role as a signature offering and strengthening its connection to the brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.deansdesign.com.au/work/mercedes-benz-club-nsw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/15c72aff-4fdf-423a-8858-4726160dc7af/Portfolio+images_MBCNSW2.png</image:loc>
      <image:title>Work - Mercedes-Benz Club NSW</image:title>
      <image:caption>A clean, illustrative approach was used to celebrate the club’s 50th anniversary, showcasing the evolution of Mercedes-Benz designs from 1972 to 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/0343938e-b29b-4475-abfc-eef14bcfdcd1/Portfolio+images_MBCNSW.jpg</image:loc>
      <image:title>Work - Mercedes-Benz Club NSW</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/9b0ca7dc-67c0-4056-8f83-eb6065e7aee5/Portfolio+images_MBCNSW4.png</image:loc>
      <image:title>Work - Mercedes-Benz Club NSW</image:title>
      <image:caption>Examples from the ‘Icon’ T-shirt series I illustrated and created exclusively for the club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/003dd042-bfc6-4ad7-b8f2-6d2fcce15adf/Portfolio+images_MBCNSW4.png</image:loc>
      <image:title>Work - Mercedes-Benz Club NSW</image:title>
      <image:caption>One of the key events I’ve branded for the club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/86f8b91f-c5c5-4ebc-a960-070e36dced12/Portfolio+images_MBCNSW9.png</image:loc>
      <image:title>Work - Mercedes-Benz Club NSW</image:title>
      <image:caption>Celebrating Mercedes car designer Bruno Sacco.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/c9f82389-f7c8-4afc-982d-1acea75b7875/Portfolio+images_MBCNSW6.2.png</image:loc>
      <image:title>Work - Mercedes-Benz Club NSW</image:title>
      <image:caption>The logo created for the 2026 Mercedes-Benz National Rally in Bathurst.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/70519d9e-b80b-427c-8bbc-977c29a842e8/Portfolio+images_MBCNSW7.2.png</image:loc>
      <image:title>Work - Mercedes-Benz Club NSW</image:title>
      <image:caption>Sponsorship guide for the 2026 Mercedes-Benz National Rally.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.deansdesign.com.au/work/bushrangerhoney</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/b0ea0b99-b833-4b87-9f48-80ad27036782/Portfolio+images_Bushranger1.png</image:loc>
      <image:title>Work - Bushranger Honey</image:title>
      <image:caption>The Bushranger Honey logo features a vibrant illustration I created of bees as bushrangers — bold figures from Australian folklore — roaming the native bush. This imagery celebrates bees as vital, untamed custodians of the land, highlighting their essential role in sustaining the ecosystem.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/beabdf57-7576-4ed0-ac7b-2aa14e808e6c/Portfolio+images_Bushranger2.png</image:loc>
      <image:title>Work - Bushranger Honey</image:title>
      <image:caption>A handcrafted typeface complements the illustration, reinforcing the brand’s values of tradition, authenticity, and craftsmanship. Its rough, organic form mirrors the raw, artisanal nature of the honey. I also wrote the tagline — RAW, PURE &amp; UNTAMED. WILDLY AUSTRALIAN. — to embody the brand’s wild spirit and distinct identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/c6b87bd3-319e-4325-9608-16000aa55643/Portfolio+images_Bushranger3.png</image:loc>
      <image:title>Work - Bushranger Honey</image:title>
      <image:caption>The gold foil-printed illustration, set against a deep charcoal background, gives the premium Manuka Honey range a refined, high-end feel that elevates the packaging and reinforces its exclusivity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/da1dae64-cc0f-4376-a003-9217cd6f9593/Portfolio+images_BushrangerNEW.png</image:loc>
      <image:title>Work - Bushranger Honey</image:title>
      <image:caption>The logo and type were reversed out for the flavoured honey range to visually differentiate them from the premium export Manuka line, creating a clear brand hierarchy while maintaining consistency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/5c5cfd27-a37a-4035-90eb-641a5dbd8c30/Portfolio+images_Bushranger4.png</image:loc>
      <image:title>Work - Bushranger Honey</image:title>
      <image:caption>This design approach supports the growing product line, which now includes unique flavour combinations aimed at a broader, more adventurous consumer market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/e1c081cb-da66-4cf3-802c-f5141d5934fe/Portfolio+images_Bushranger6.2.png</image:loc>
      <image:title>Work - Bushranger Honey</image:title>
      <image:caption>Social media plays a key role in Bushranger Honey’s sales strategy, guiding users straight to their site. (Click image to visit Instagram profile)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/70de51e6-2a3a-4c92-bebe-32cdd41b18ff/Portfolio+images_BushrangerNEW2.png</image:loc>
      <image:title>Work - Bushranger Honey</image:title>
      <image:caption>I also created the logo, illustration, and tagline for Karpo’s Way, Bushranger Honey’s small-batch olive oil line. Inspired by Karpo, the Greek goddess of harvest, the striking design shows her nurturing an olive branch, brought to life with a bold green and black palette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/977cd0cb-b55a-4151-870a-c0d6cb7fb8aa/Portfolio+images_Bushranger5.png</image:loc>
      <image:title>Work - Bushranger Honey</image:title>
      <image:caption>The full range of products can be seen on the Bushranger Honey website. (Click image to visit the site)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.deansdesign.com.au/work/flagshipminerals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/e3461779-ca53-4ee1-9c6c-d900da1fee96/Portfolio+images_Spectrum_2000+x+1400.jpg</image:loc>
      <image:title>Work - Flagship Minerals</image:title>
      <image:caption>To reflect the client’s desire for a bold, strong identity, I used Eurostile for its industrial, confident feel. A hexagon symbolises mineral structures—conveying strength and stability—while horizontal wave lines suggest both geological layers and a flag, representing foundation and unity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/5865f672-aa1e-423a-81a6-c47bf42d88be/Portfolio+images_Spectrum_2000+x+14002.jpg</image:loc>
      <image:title>Work - Flagship Minerals</image:title>
      <image:caption>The reversed logo works seamlessly across imagery and colour blocks, maintaining clarity, impact, and strong brand presence in any setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/b27debd5-b4fb-4a6d-b154-ea64b0e99eb8/Portfolio+images_Flagship.jpg</image:loc>
      <image:title>Work - Flagship Minerals</image:title>
      <image:caption>By using macro landscape photography, the brand breaks away from conventional industry visuals such as trucks and mine sites. These shots are mixed with innovative imagery, like light beams sweeping across vast terrains, to symbolise Flagship Minerals pioneering spirit and its role in uncovering the critical metals that power the electric future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/92169ba6-803b-4257-ba26-152793fe4819/Portfolio+images_Flagship3.png</image:loc>
      <image:title>Work - Flagship Minerals</image:title>
      <image:caption>Hexagon patterns were designed to frame imagery, enhance visual impact, and reinforce the core brand graphic across materials. Bold, vibrant colours were introduced to deliver a strong and memorable brand presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/68c0436a-3c88-46dd-a5aa-98b9a9f48c72/Portfolio+images_Flagship2.2.jpg</image:loc>
      <image:title>Work - Flagship Minerals</image:title>
      <image:caption>The Flagship Minerals website brings the brand to life with a modern, forward-thinking identity. (Click image to visit site)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/4288306c-8d2c-4f3c-bee8-ba1c36d71b15/Portfolio+images_Flagship4.png</image:loc>
      <image:title>Work - Flagship Minerals</image:title>
      <image:caption>The new identity was implemented across social media, digital platforms, presentations, annual reports, and internal materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/8735d94a-3ece-4437-a2fd-70377f7b1ecc/Portfolio+images_FlagshipNEW.png</image:loc>
      <image:title>Work - Flagship Minerals</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.deansdesign.com.au/work/australiangoldconference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/cf9b672b-0f49-440e-90b1-a896d9b600d4/Portfolio+images_GoldEvents.png</image:loc>
      <image:title>Work - Australian Gold Conference</image:title>
      <image:caption>The logo was designed so the "AGC" abbreviation could be used independently as a strong, defined, and recognisable branding mark. Across various assets, golden bokeh lights and gold dust imagery on a dark background delivered a striking, premium look.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/87e6c814-5b90-4dad-b333-f34812b88e1b/Portfolio+images_GoldEvents2.png</image:loc>
      <image:title>Work - Australian Gold Conference</image:title>
      <image:caption>Multiple print assets were created for the conference, including a sponsorship brochure, agenda, nametags, lanyards, flyers, and pull-up banners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/43a9c9e1-9292-4420-b05e-1ff633071355/Portfolio+images_GoldEvents4.png</image:loc>
      <image:title>Work - Australian Gold Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/785107e6-35f1-4805-8857-8aae46710f90/Portfolio+images_GoldEvents3.png</image:loc>
      <image:title>Work - Australian Gold Conference</image:title>
      <image:caption>A fun, impactful, and targeted social campaign was launched across multiple channels to promote the conference. Key aspects of the 3-day event were highlighted to build anticipation and drive ticket registrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/fe0b28d0-f6c4-43be-b651-2d4cae0d97ed/Portfolio+images_GoldEvents5.png</image:loc>
      <image:title>Work - Australian Gold Conference</image:title>
      <image:caption>Merchandise, including hats and this eye-catching t-shirt design, was created and made available for sale both before and during the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/122e11be-4dc9-4e16-ab44-9a6bd3d99951/Portfolio+images_GoldEvents6.png</image:loc>
      <image:title>Work - Australian Gold Conference</image:title>
      <image:caption>Branding of the space also included directional signage, multiple digital screens, and a media wall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.deansdesign.com.au/work/spectrumdentallab</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/18efee64-3ab6-4a77-8288-7839d50234f4/Portfolio+images_Spectrum_2000+x+1400.jpg</image:loc>
      <image:title>Work - Spectrum Dental Lab</image:title>
      <image:caption>I explored a range of colour palettes, and orange and teal really resonated with the client. As complementary colours, they work beautifully together, creating a striking and balanced look that feels fresh and modern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/850bad31-855a-4fe3-b3dc-3cfe8f39bedc/Portfolio+images_Spectrum_2000+x+14002.jpg</image:loc>
      <image:title>Work - Spectrum Dental Lab</image:title>
      <image:caption>The final logo combines the Capitana font with a custom graphic forming an “S” and a dental implant, creating a distinctive mark that reflects precision, innovation, and craftsmanship.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/c7fe9b5a-4e48-43e3-8062-b1bb1c04f6c4/Portfolio+images_Spectrum3_2000+x+1400_2000+x+1400.jpg</image:loc>
      <image:title>Work - Spectrum Dental Lab</image:title>
      <image:caption>The favicon graphic stands out against the black background, remaining clear, memorable, and impactful in all digital applications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/570d34d3-df0d-46f8-84e2-308fbf272cfe/Portfolio+images_Spectrum_2000+x+14005.jpg</image:loc>
      <image:title>Work - Spectrum Dental Lab</image:title>
      <image:caption>The relaunched website and refreshed brand create a modern, cohesive identity that is professional, approachable, and user-friendly, reflecting Spectrum Dental Lab’s leadership in digital dental solutions. (Click on image to visit the site)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/7bfd7844-a38a-4387-8ff8-0d67af29eebb/Portfolio+images_Spectrum_2000+x+14006.jpg</image:loc>
      <image:title>Work - Spectrum Dental Lab</image:title>
      <image:caption>The core services graphic I created for the website clearly showcases Spectrum Dental Lab’s main offerings in a clear and visually engaging way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/98641f7e-9591-42c2-ad46-724a6118daaf/Portfolio+images_Spectrum_2000+x+14003.jpg</image:loc>
      <image:title>Work - Spectrum Dental Lab</image:title>
      <image:caption>The branding is bold and vibrant, carrying consistently across all product packaging to create a cohesive and eye-catching presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/1c49225f-96ae-4ed2-90fb-5d68fbef48b7/Portfolio+images_Spectrum_2000+x+14004.jpg</image:loc>
      <image:title>Work - Spectrum Dental Lab</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/5ec82ade-b03d-41e7-8aa1-d090d70142fe/Portfolio+images_Spectrum_Image7_2000+x+1400.jpg</image:loc>
      <image:title>Work - Spectrum Dental Lab</image:title>
      <image:caption>The office environment reflects the refreshed brand, combining visuals and colour for a unified experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.deansdesign.com.au/work/unicef-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
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      <image:title>Work - UNICEF Australia</image:title>
      <image:caption>Online social ads and print collateral developed for the UNICEF/The Wiggles Brave Little Books campaign.</image:caption>
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      <image:title>Work - UNICEF Australia</image:title>
      <image:caption>Engaging activity pack design to support the initiative.</image:caption>
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      <image:title>Work - UNICEF Australia</image:title>
      <image:caption>Digital zine layout for the Global Parent campaign.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/70391e8d-1f99-4666-9bce-c3b38f7e18e6/Portfolio+images_Unicef_2000+x+14002.jpg</image:loc>
      <image:title>Work - UNICEF Australia</image:title>
      <image:caption>The campaign encourages regular donations, enabling UNICEF to support children before, during, and after emergencies.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/faa33771-8dae-4e54-a91a-117cbbc41c33/Portfolio+images_Unicef_2000+x+14004.jpg</image:loc>
      <image:title>Work - UNICEF Australia</image:title>
      <image:caption>My work with UNICEF included helping drive donations across all social channels through clear, engaging campaign assets.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68258232a43c48708b2aa83e/b6919a21-e8bd-4f48-810a-d3bd9b2cceb4/Portfolio+images_Unicef_2000+x+14005.jpg</image:loc>
      <image:title>Work - UNICEF Australia</image:title>
      <image:caption>Clear social messaging and emotive imagery drive donations during war and devastation, when UNICEF urgently needs support for vulnerable children.</image:caption>
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  </url>
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