About me

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I’m a passionate, multi-disciplinary Sydney based creative leader with over 20 years of experience helping brands navigate complex business and communication challenges. I believe the most impactful work lives at the intersection of strategic thinking and bold creative ideas—an approach that has consistently delivered distinctive, effective results across industries and platforms.

My career spans both agency and brand-side roles, where I’ve led large creative teams and worked closely with marketing departments and clients to deliver visually driven, results-oriented communications. As a senior creative leader, I bring a well-rounded skill set—combining thought leadership, ideation, and strong client partnerships with hands-on execution across digital, print, motion, events, social, and presentation design.

With a strategic mindset and a sharp eye for detail, I translate complexity into clear, compelling creative that elevates brands and drives results.

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